Our story
4 years of going against the grain.
2022
Agency founded, first creators signed
2023
Our first major year-long campaigns
2025
Launch of our UGC and KOC services
2026
Expansion across Europe, for both brands and creators
We chose the name Lumera for two reasons. Lumière, the French word for light, because that's what a creator's message brings to their audience. Era, for the new era the influencer industry is entering. And it's easy to pronounce in any language, which matters when you work internationally.
We made a bet on representing educational creators, who share real knowledge and expertise on social media.
Our goal: help them grow and find them collaborations that make sense for their content.
Lumera writes new chapters every day and keeps seizing opportunities internationally, to represent its creators on an ever bigger stage.
Our expertise
Educational content, where it all started.
From day one, we've championed creators who share something of value: knowledge, expertise, a place, a piece of advice.
A boutique agency, close to every one of its creators.
Full transparency with the creators we represent.
Creators who share real value, and audiences who trust them.
The team
The people behind Lumera.
Every team member makes a real difference, both to how smoothly each campaign runs and to our creators' careers.
Our values
3 words we take seriously.
People
Before every decision, the whole team puts itself in the shoes of our creators and our clients, to find a deal that's fair for both sides.
Transparency
Our commission and the way we work are 100% transparent for our creators, with email threads and invoices to back it up.
Candor
We'll tell you when an idea is bad, even when it would suit us to go along with it. We're straight with creators and brands alike, at every step.
FAQ
Questions brands ask us before signing.
All of Europe. We open new markets regularly: tell us which one you're targeting and we'll send you a first shortlist of creators within 48 hours.
It depends on the service. A UGC or KOC project can start with a modest budget, while a campaign in a new market needs more to deliver reliable results. Tell us your budget and we'll be straight about what it can achieve.
You get a first shortlist of creators within 48 hours. After that, it depends on the project: a story with no product seeding can go live within a week, while a dedicated YouTube video with product shipping takes closer to a month. We agree on the timeline together from day one.
Whatever suits you: a kickoff call to scope the project if you'd like, or everything in writing. You talk directly with our team on WhatsApp or by email, and get regular updates as your campaign progresses.
End to end. Contracts, usage rights, exclusivity clauses and mandatory ad disclosures are all on us, with usage periods negotiated with each creator.
Yes, if you plan for it. Paid usage rights aren't included by default: they're negotiated with each creator, ideally upfront. Once granted, you can run the content as paid social for the agreed period.