UGC, KOC, KOL, sponsorship

The influencer marketing agency that puts your brand in the spotlight across Europe.

Give us a market and a goal. We'll shortlist the right creators within 48 hours.

Portrait of Alexis (@pougetalexis34)
Alexis
Sector
pougetalexis34
Entertainment
Lifestyle
Portrait of Guillaume (@bordasofficiel)
Guillaume
Sector
bordasofficiel
Entertainment
Portrait of Julie (@julierivaoff)
Julie
Sector
julierivaoff
Lifestyle
Portrait of Marie (@Marietnz)
Marie
Sector
Marietnz
Lifestyle
Family & parenting
Food
Portrait of Marie-Lys (@bricomont___)
Marie-Lys
Sector
bricomont___
DIY & home renovation
Family & parenting
Portrait of Maxine & Maxime (@lechantierdesmax)
Maxine & Maxime
Sector
lechantierdesmax
DIY & home renovation
Portrait of Nathan (@Natdailyoff)
Nathan
Sector
Natdailyoff
Entertainment
Portrait of Shane (@shane.dmt)
Shane
Sector
shane.dmt
Family & parenting
Lifestyle
Portrait of Sébastien (@lesrenovationsdeseb)
Sébastien
Sector
lesrenovationsdeseb
DIY & home renovation
Portrait of Tifanie (@tifanie_abdili)
Tifanie
Sector
tifanie_abdili
Lifestyle
Portrait of Vivien (@vivien_mapr3)
Vivien
Sector
vivien_mapr3
Family & parenting
Travel & adventure
Portrait of Yann (@petitcopeau00)
Yann
Sector
petitcopeau00
DIY & home renovation
Aladdin
Aladdin
Sector
Aladdinjammal
DIY & home renovation
huggies
jackery
kiri
lapeyre
maybelline
lidl
dreame
gemini
maaf
ezviz
shokz
dji
typology
mova
pepsi
boulanger
asus
grand frais
engie
freedom
partouche
velux
momcozy
cabaia
odoo
mixa
ninja

What we do

4 levers, one team.

No juggling multiple agencies. One brief, one team.

UGC

Videos shot by real users in real-life settings. Built for your ads and product pages, delivered in high quality with usage rights secured.

Explore our UGC service
KOC marketing

KOCs are nano and micro-influencers with close, engaged communities. Hundreds available in every market, driving engagement and conversions that a single big audience can't match.

Explore our KOC service
KOLs and public figures

The biggest creators in every niche, or a well-known public figure. A single campaign can be enough to move the needle on awareness in a market.

Explore our KOL service
Sponsorship

Your brand becomes the official partner of an event your audience already attends, with creators on site to carry the buzz online.

Explore our sponsorship service

Sound familiar?

You're in the right place if…

You're launching in a new market

You have no contacts on the ground and no visibility into the local creator scene or the country's culture.

You're allocating an influencer budget

You're not sure how to split it between KOCs and KOLs.

You're looking for educational creators

From home renovation and parenting to geopolitics, and much more.

You need UGC

500+ UGC creators available in 8+ countries.

Tell us what you need

Our process

From brief to first post live.

01

Scoping

A first conversation by email, or a video call if you prefer. Market, product, goal, budget: you get an honest take on what's feasible.

02

Selection

We send you a list of targeted creators, their audience data, and activation costs. You approve it line by line.

03

Production

Negotiation, briefs, content approval. You have a say at every step.

04

Go-live and reporting

Coordinated go-live, then a full performance report: reach, engagement, cost per view.

Our campaigns

Brands we've worked with.

A selection of campaigns run by Lumera.

Shokz open-ear headphones
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Shokz

Sector
EN 🇬🇧

34 collaborations over 2+ years, from KOCs to top-tier KOLs: an always-on influencer program for Shokz.

Read the case study
+4M
Views generated
34
Collaborations
+2 years
Partnership
Dreame Beauty hair care devices
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Dreame Beauty

Sector
EN 🇬🇧

14 videos, 7 creators, 2 waves: an ongoing UGC pipeline for Dreame Beauty hair dryers and straighteners.

Read the case study
14
UGC videos
7
Creators involved
2
Production waves
Freedom24 online brokerage
This is some text inside of a div block.

Freedom24

Sector
EN 🇬🇧

230 pieces of content, 53 collaborations and one partner renewed every month since January 2024: an influencer strategy built for the long run.

Read the case study
230
Pieces of content
53
Collaborations
16
Creators and channels
A team playing at Prison Island
This is some text inside of a div block.

Prison Island

Sector
EN 🇬🇧

11 venues, 11 cities, 31 local creators: a KOC campaign designed for real impact in every city.

Read the case study
4.1M
Views generated
8.9%
Engagement rate
€2.79
Overall CPM
MOVA UGC production
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MOVA

Sector
EN 🇬🇧

32 videos, 13 creators, 2 waves: an ongoing UGC pipeline for MOVA.

Read the case study
32
UGC videos
13
Creators involved
2
Production waves
Sunday Music Festival on the Montpellier airport tarmac
This is some text inside of a div block.

Sunday Music Festival

Sector
EN 🇬🇧

2 editions, 61 creators: a local influencer strategy, renewed and scaled up year on year.

Read the case study
+978k
Views generated
61
Creators involved
4.83%
Engagement rate
DJI Power, Osmo and Romo products
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DJI

Sector
EN 🇬🇧

24 creators across 3 new ranges: Power, Osmo and Romo, showcased beyond the drone world.

Read the case study
+25
Collaborations
24
Creators involved
3
Product ranges
Ezviz connected home security devices
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Ezviz

Sector
EN 🇬🇧

49 collaborations with 34 creators over nearly 18 months, with several creators rebooked for 3 to 5 consecutive waves.

Read the case study
49
Collaborations
34
Creators involved
3
Platforms used
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
The Lumera team gathered on a boat at sunset

Lumera

Lumera in numbers.

Lumera was founded in 2022 with one goal: putting content creators in the spotlight and helping them grow on social media.

Years of growth since, and the same focus: sharing know-how, knowledge and skills, from travel destinations to everyday tips.

About us
48h

to get a first shortlist of creators in a new market

+2000

campaigns delivered across Europe since Lumera was founded

+60

creators represented by the agency

4+

years specializing in educational content

Testimonials

What our partners say.

Feedback from clients and creators who share our values.

Shokz

Emma

Shokz
Entreprise

Lumera stands out as an intermediary company through its exemplary professionalism. Clément and his team are defined by a resolutely positive and proactive attitude. They are exceptionally responsive, always ready to step in effectively at any time and in any place. This experience only strengthens my enthusiasm at the idea of a future collaboration that is even more fruitful and harmonious!

François Xavier

François Xavier

@DrawMyEconomy
Créateur

Before joining Lumera, I had reservations about the idea of working with an agency. I was afraid of losing my freedom and feeling restricted in my choice of partnerships. However, after putting my trust in Lumera, I saw a clear improvement in both the quality and the quantity of my collaborations, along with a significant increase in my income.

Steve

Steve

@steveandwood
Créateur

What a pleasure to work with a team bursting with energy. Since January 2026 I have signed 7 collaboration contracts, giving me a substantial additional income and a win-win relationship with brands. Agathe handles my emails and replies whenever she finds a proposal interesting; I can always take over if needed. That feeling of freedom is not lost, quite the contrary.

Odoo

Séverine

Odoo
Entreprise

Thank you to Clément and the whole Lumera team for the professionalism and responsiveness they showed during the campaigns we ran together. Always attentive, they are available to ensure campaigns are followed up properly, at every stage.

Maxine & Maxime

Maxine & Maxime

@lechantierdesmax
Créateur

We have been working with Lumera for almost 3 years and it is one of the best decisions we have made since we started out as content creators! We save a great deal of time on our exchanges with brands and being able to delegate to a team we trust is a real relief. It feels like having colleagues we can count on, who are always there to give us their advice.

Tifanie

Tifanie

@tifanie_abdili
Créateur

Being part of the Lumera agency is without a doubt one of the best decisions I have made professionally. Thanks to them, I have had the chance to work with wonderful brands, to enjoy a steady income and, above all, to free myself from a large part of my mental load. The team is always attentive, extremely responsive and highly professional.

Yomoni

Louise

Yomoni
Entreprise

The whole agency team rallied to find the perfect fit between Yomoni and our target audiences. I recommend Lumera for your influencer activations.

Sombre Histoire

Sombre Histoire

@SombreHistoireYT
Créateur

What I particularly appreciate about Lumera is the human side: the team is available, attentive, and our exchanges are always enjoyable. They have negotiated interesting partnerships, but above all they took the time to understand my content, and that is what really makes the difference.

Claire

Claire

@jeune_et_active
Créateur

Joining Lumera was a very good decision to help me day to day and make managing my social media easier. The talent managers and the whole team are always attentive, very responsive, and everything runs smoothly. Collaborations are handled perfectly and the opportunities offered really suit my profile; even with a community that is not huge, the collaborations are genuinely great.

FAQ

Questions brands ask us before signing.

All of Europe. We open new markets regularly: tell us which one you're targeting and we'll send you a first shortlist of creators within 48 hours.

It depends on the service. A UGC or KOC project can start with a modest budget, while a campaign in a new market needs more to deliver reliable results. Tell us your budget and we'll be straight about what it can achieve.

You get a first shortlist of creators within 48 hours. After that, it depends on the project: a story with no product seeding can go live within a week, while a dedicated YouTube video with product shipping takes closer to a month. We agree on the timeline together from day one.

Whatever suits you: a kickoff call to scope the project if you'd like, or everything in writing. You talk directly with our team on WhatsApp or by email, and get regular updates as your campaign progresses.

End to end. Contracts, usage rights, exclusivity clauses and mandatory ad disclosures are all on us, with usage periods negotiated with each creator.

Yes, if you plan for it. Paid usage rights aren't included by default: they're negotiated with each creator, ideally upfront. Once granted, you can run the content as paid social for the agreed period.