3 reasons to work with KOCs
Why can KOCs deliver more impact than big accounts?
Proximity
Creators with a close-knit following that reacts and comments from the very first post or story.
Local targeting
Activate a specific area fast, for an event or a retail location.
Spread the risk
One underperforming post won't sink the campaign. Volume secures results and lets you test several angles.
Our process
From brief to first posts live.
Scoping
A first conversation by email, or a video call if you prefer. Market, product, goal, budget: we scope the brief together and give you an honest take on feasibility.
Selection
Every creator is vetted on three criteria: their audience (location, age, genuine engagement), their niche, and the quality of their content. You get the shortlist within 48 hours and sign it off.
Production
Negotiation, briefs, content approval. You have a say at every step.
Go-live and reporting
Coordinated go-live, then a full performance report: reach, engagement, cost per view.
Our campaigns
KOC marketing, market by market.
A selection of KOC campaigns run for our clients.
No campaigns match these filters.
FAQ
Questions brands ask us before signing.
A KOC (Key Opinion Consumer) is a nano or micro-influencer: typically 1,000 to 10,000 followers for nano, 10,000 to 100,000 for micro. But we select on genuine engagement and niche first, not follower thresholds.
A dedicated team handles everything: sourcing, negotiation, briefs, content approval and post tracking. You have a single point of contact and get regular updates.
It depends on the number of creators, the deliverables and the market. A KOC campaign can start with a modest budget: tell us your budget and we'll be straight about what it can achieve.
Yes, it's one of the best uses of KOC marketing: run a first wave to gauge the response, then scale to the markets that perform best.
Every campaign ends with a performance report: reach, engagement, cost per view, plus the KPIs tied to your goal, such as clicks or promo code redemptions.