https://vz-8385121c-dd4.b-cdn.net/472d0e9c-d97b-4f5f-ab31-6906fdaf4ca4/play_720p.mp4
Prison Island: nationwide KOC campaign
Launching an entertainment concept in 11 cities at once, without diluting the message. Lumera targeted each city separately, activating creators who actually live there.
sector
Leisure & events
period
2024-2025
creators
No items to display.
platforms
Instagram
TikTok
challenge
Prison Island has teams play through immersive challenge rooms, part physical challenge, part puzzle, across 11 venues in France.
The hard part wasn't raising awareness once, but everywhere at once: each city has its own audience, its own going-out habits and its own trusted creators.
01
Win in every city
11 venues means 11 separate markets, each with local creators rather than one national campaign.
02
Bring people through the door
Make people want to book near them, by showing the experience from the inside instead of describing it.
03
Build national awareness
Every city activated builds brand awareness, until it shows up at national level.
approach
31 KOCs (nano and micro creators), chosen city by city, played a session and filmed it for their followers. Same creative framework everywhere, but each creator's own voice and local flavor. Lumera handled sourcing, briefs, posting coordination and performance tracking, venue by venue.
https://vz-8385121c-dd4.b-cdn.net/93672159-41cf-4530-809e-fc51be7af9fe/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/fd104446-a3cf-4b5c-a9f4-d4844111be3f/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/cc97d40f-4105-4606-a04e-179ee159856c/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/472d0e9c-d97b-4f5f-ab31-6906fdaf4ca4/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/9c93fa77-aea5-4c0a-8790-333ddf01e097/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/c2c39137-4149-4f77-aa5b-8025171a5243/play_720p.mp4
results
4.1M
Views generated
8.9%
Engagement rate
€2.79
Overall CPM
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