MOVA: KOC campaign for the N1 and S70 Ultra Roller
2 robots to launch at once, in a market with established players. Lumera skipped the brand pitch and went for product demos, in the homes of 11 creators, over 2 weeks.
sector
Smart home & robotics
period
2026
creators
platforms
Instagram
TikTok
challenge
MOVA, the Dreame group's home robotics brand, was launching in France with 2 very different products: the N1 window-cleaning robot and the S70 Ultra Roller robot vacuum and mop.
Up against established competitors, explaining the brand wouldn't get far. The priority was proving each robot delivers on its promise, in a real home.
01
Prove it in real life
Show each robot at work in a real home, rather than listing specs.
02
Reach the right audiences
Creators focused on home, family and pets, where keeping the house clean is a constant topic.
03
Support a key sales moment
Posts concentrated around the summer sales and Prime Day, with tracked links through to the site.
approach
11 creators tested one of the 2 robots at home, with a simple brief: one clear use case per product, windows for the N1, floors for the S70 Ultra Roller. Lumera handled sourcing, briefs, the posting schedule and traffic tracking on Instagram and TikTok.
https://vz-8385121c-dd4.b-cdn.net/35536fba-345d-4365-a6cd-a85bfb4812c8/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/4b8a5c50-592e-4150-befe-b9569bdbe361/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/cf870ede-0727-4465-b634-fe383da75378/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/c9464971-f37c-457f-aa77-1e51f0c77268/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/c3d057f6-c3cb-4e49-8070-f1d77a99ed1d/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/14cb7a42-1866-443e-8525-ad24ed7187e4/play_720p.mp4
results
449k
Views generated
11
Collaborations
5.7%
Engagement rate
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