https://vz-8385121c-dd4.b-cdn.net/5a9ece79-d377-411a-81eb-ecfad424d5e2/play_720p.mp4
Casino Partouche: multi-venue KOC campaign
Partouche casinos are known for their gaming floors, far less for their restaurants, hotels and shows. Lumera asked local creators to show the full experience, venue by venue.
sector
Leisure & events
period
2025
creators
No items to display.
platforms
Instagram
challenge
The Partouche group runs casinos across France and Europe, but its image is still tied to gambling. Restaurants, hotels, spas and show venues are part of the experience too, yet few people know about them.
The challenge was twofold: broaden how people see the brand, and do it where each venue actually wins its customers.
01
Grow the Instagram audience
Get Partouche casinos noticed beyond the usual gaming crowd.
02
Put each location on the map
6 regional venue pairs, each shown through its own setting, atmosphere and character.
03
Show the full experience
Restaurants, hotels, spas and show venues presented as a night out in their own right, not just a backdrop to the gaming.
approach
10 KOCs (nano and micro lifestyle creators), spread across 6 venue pairs, spent time on site and shared their visit organically on Instagram. Lumera handled sourcing, creator-to-venue matching, briefs and posting coordination, pair by pair.
https://vz-8385121c-dd4.b-cdn.net/7ab26852-0d01-4b89-976f-90b5b2a77897/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/21ae917a-6797-419c-a89f-04527714c7e7/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/99199cb0-fa24-4120-9818-8b899b0423b3/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/096dffb8-fc78-45b6-855a-23275879f426/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/5dbea4e9-6bbe-4455-8020-8d09be5eaff3/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/f769fc9b-c17e-4876-a8c6-28607acf7291/play_360p.mp4
results
+125k
Views generated
10
Collaborations
3.44%
Engagement rate
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