https://vz-8385121c-dd4.b-cdn.net/48d96a31-02d3-494f-a50d-a13933cfa55a/play_720p.mp4
DJI: multi-product influencer program (Power, Osmo, Romo)
DJI is famous for its drones, which doesn't help when you're selling a robot vacuum. Lumera had each new range introduced by creators from that product's world, not by drone channels.
sector
Smart home & robotics
period
2025-2026
creators
platforms
Instagram
TikTok
YouTube
challenge
DJI has expanded well beyond drones: portable power stations, compact action cameras and, more recently, robot vacuum-mops.
The brand's reputation is a strength in tech, but it doesn't carry over to new categories: robot vacuum buyers don't follow drone channels. DJI needed to reach new audiences.
01
Break out of the drone image
Introduce the power, camera and robot vacuum ranges to audiences who don't follow the brand.
02
Show each product in use
Renovation, tech and lifestyle creators, each chosen for the product's world.
03
Build a core creator roster
The same creators brought back across several launches, for continuity from one range to the next.
approach
24 creators on 25+ collaborations across YouTube, Instagram and TikTok, covering 3 product ranges. Two multi-creator pushes were coordinated to concentrate visibility around the Romo and Osmo Pocket launches. Lumera handled sourcing, briefs and coordination.
https://www.youtube.com/watch?v=4-cgYcd8MIA
https://www.youtube.com/watch?v=n45-4Cantm4
https://vz-8385121c-dd4.b-cdn.net/48d96a31-02d3-494f-a50d-a13933cfa55a/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/f450c66f-a1ed-43e6-91c8-953f4b70a96c/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/29a9f454-87d5-4109-825b-50a81195bd18/play_720p.mp4
results
+25
Collaborations
24
Creators involved
3
Product ranges
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL