https://vz-8385121c-dd4.b-cdn.net/376cf8a9-005a-4a17-833d-f1f0ddebec6a/play_720p.mp4
Shokz: always-on YouTube and Instagram influencer program
An audio brand isn't built with one campaign, but with a steady presence. Lumera has been connecting Shokz with YouTube and Instagram creators for over 2 years, on every new product the brand releases.
sector
Audio & tech
period
2024-2026
creators
No items to display.
platforms
Instagram
YouTube
challenge
Shokz specializes in bone conduction and open-ear headphones, and launches new models regularly: OpenFit, OpenFit Pro, OpenDots One, OpenDots 2.
Each launch could have been a standalone campaign. The brand chose the opposite: a presence that doesn't go quiet between launches, and backs each one with creators from the right niche.
01
Stay visible, always
Steady visibility with tech, sports and lifestyle audiences, instead of occasional spikes.
02
Back every launch
Creators picked for each product's niche, not one roster applied to everything.
03
Mix KOLs and KOCs
From KOCs to top-tier KOLs, to reach audience segments a single creator tier never covers.
approach
34 collaborations over more than 2 years, combining dedicated YouTube integrations with tech and sports creators, and Instagram Reels and Stories with lifestyle creators. Lumera handled sourcing, negotiation and coordination end to end, launch after launch.
https://www.youtube.com/watch?v=1V2x2GITY_I
https://www.youtube.com/watch?v=PPhjbqOhpLQ
https://www.youtube.com/watch?v=sOwQOaCgJI4
https://vz-8385121c-dd4.b-cdn.net/765fe1ae-9ad7-4acc-b94b-83e84925a056/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/6e16aeec-ced8-4980-aed9-204ef2b64442/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/9dc6ed10-1b48-42ce-8aed-8ef2639b3b5b/play_720p.mp4
results
+4M
Views generated
34
Collaborations
+2 years
Partnership
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL