https://vz-8385121c-dd4.b-cdn.net/89424921-17b7-44b3-a6cd-4528558a942f/play_720p.mp4
Dreame Beauty: 2026 UGC program
Ads that run all year need a steady flow of fresh creative. Lumera produces UGC for Dreame Beauty in monthly waves.
sector
Beauty & personal care
period
2026
creators
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platforms
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challenge
Dreame Beauty, the Dreame group's hair care line, runs its ads on creator content.
A one-off batch fatigues fast once it's running in paid media. What the brand needed was consistency: waves spread across the year, not a single shoot.
01
Keep ad campaigns fed
Fresh content delivered at the pace of media needs, not in one drop.
02
Show the products in action
Hair dryers and straighteners filmed in a real routine, not a studio demo.
03
Test different angles
Different profiles and scenarios, giving a real choice of hooks when editing the ads.
approach
7 creators shot 14 videos across 2 waves, one month apart. Lumera handled sourcing, briefs, shoot follow-up and content delivery.
https://vz-8385121c-dd4.b-cdn.net/fe46dd9e-22ec-437b-aa90-e59da712fe62/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/a4272474-56f9-4362-9d4e-1f5920838ca5/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/1a61a40b-73f9-451c-a4eb-c6dcca8a510e/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/89424921-17b7-44b3-a6cd-4528558a942f/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/a88772fe-a03f-4c75-a2c4-3b3717d7f1d6/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/1b5e42ea-cb57-49fd-bc57-8f0230570f4c/play_720p.mp4
results
14
UGC videos
7
Creators involved
2
Production waves
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL