Freedom24: long-term influencer partnership
In finance, trust comes from consistency. Since January 2024, Lumera has run a creator partnership for Freedom24 on YouTube that renews month after month, with personal finance, entrepreneurship and trading creators.
sector
Finance
period
2024-2026
creators
platforms
YouTube
challenge
Freedom24 is an online broker offering stocks and a wide range of ETFs. In a space where audiences are skeptical by default, a one-off campaign reads as an ad and is quickly forgotten.
The brand has trusted us with its creator collaborations in the French market since 2024: every month, several creators share their experience on YouTube.
01
Build an always-on presence
Visibility every month, instead of occasional campaigns.
02
Keep a cornerstone partner
A relationship renewed collab after collab, never renegotiated from scratch.
03
Expand step by step
New creators and channels added over time, including newsletters, to broaden reach.
approach
The backbone of the strategy is a YouTube partnership renewed without a break since January 2024. Around it, Lumera sourced and onboarded a roster of complementary creators and newsletters, with the same long-term approach: 16 creators and channels in total, 230 pieces of content produced.
https://www.youtube.com/watch?v=wSjEdWv1-Jk&t=18s
https://www.youtube.com/watch?v=9BBnX72Ld0Y
https://www.youtube.com/watch?v=RmUkIKTlzyc&t=160s
results
230
Pieces of content
53
Collaborations
16
Creators and channels
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL