Anthbot: YouTube and Instagram influencer program
Anthbot's robots work in two places: indoors and in the garden. Lumera matched each product range with creators who already live in that world.
sector
Smart home & robotics
period
2025-2026
creators
platforms
Instagram
YouTube
challenge
Anthbot makes two families of robots: robot vacuum-mops for indoors and robotic mowers for the garden. Two use cases, two audiences, and a brand few people knew yet.
A robot like this proves itself in real life: a sloping lawn, a floor mid-renovation, a busy family home. That's where it needed to be shown.
01
Build awareness for both ranges
Robot vacuums and robotic mowers, each put in front of the audience already interested in them.
02
Show the product in real life
DIY, renovation and lifestyle creators using the robots in their own homes and gardens.
03
Ride the key retail moments
Creator content timed around the brand's key sales moments: Prime Day and its anniversary event.
approach
13 collaborations with 11 creators on YouTube and Instagram, mixing formats: dedicated integrations, Reels with a link in bio and promo codes. Lumera handled creator sourcing, product-to-creator matching, briefs and publishing coordination.
https://www.youtube.com/watch?v=DStQdSze50Y
https://www.youtube.com/watch?v=BzEhtlDQaRE
https://www.youtube.com/watch?v=GHhDEK5L5_0
results
+1M
Views generated
13
Collaborations
+1 year
Partnership duration
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