Lidl: influencer program for Parkside tools and everyday products
A tool proves itself on the job, not on the shelf. Lumera put the Parkside range in the hands of a renovation creator, rebooked 4 times, who actually uses it.
sector
Retail
period
2024-2026
creators
platforms
Instagram
TikTok
challenge
Under its Parkside brand, Lidl sells power tools few people expect to find in a supermarket: a welder, a pole chainsaw, a rotary hammer drill.
So the idea was to show the products on video, on a creator's real renovation project.
01
Show the tools at work
Welding, pruning, drilling: demos on real projects, not product presentations.
02
Build a brand ambassador
A renovation creator rebooked collab after collab, whose opinion carries more weight every time he comes back.
03
Reach an additional audience
Lifestyle creators covering everyday products, alongside the tools.
approach
7 collaborations with 4 creators on TikTok and Instagram, 4 of them with the same renovation creator, focused on the Parkside range. Lumera handled sourcing, briefs and coordination, building a long-term relationship rather than switching creators every wave.
https://vz-8385121c-dd4.b-cdn.net/a96eb99e-7961-4c75-b979-0a986c94bb62/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/b9e455f6-e098-472c-989d-8188f9e38efa/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/459a5d33-6bfa-448d-8cab-1ada04a570c4/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/5e9dc23d-af30-4fc3-af29-c484aa54dd5e/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/de0e19fa-5f6c-4c5d-90b5-664cfe91f04b/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/cc2e2136-f235-4197-8410-1e5fc2f4cfd5/play_720p.mp4
results
7
Collaborations
4
Creators involved
3
Products featured
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL