Surfshark and Incogni: YouTube and TikTok influencer program
Nobody thinks about cybersecurity until it's too late. Lumera brought the topic to renovation, tech and travel creators, where audiences don't expect it.
sector
Cybersecurity
period
2024-2026
creators
platforms
TikTok
YouTube
challenge
Surfshark offers several complementary products: a VPN, Incogni for personal data removal and the Saily eSIM. They're useful, but not something people go looking for.
Promoting them on cybersecurity channels would only have reached people already convinced. The goal was to reach audiences who hadn't thought about it yet.
01
Take the topic to new audiences
Renovation, tech, travel and lifestyle creators, trusted in their own niche, talking data protection to a non-expert audience.
02
Cross-promote the product range
Several of the group's products featured in a single video, instead of one collaboration per product.
03
Track conversions
Unique promo codes and tracking links for each creator.
approach
15 collaborations with 13 creators, combining dedicated YouTube integrations and TikTok content. Several featured both Surfshark VPN and Incogni, adding value to each collaboration without extra shoots. Lumera handled sourcing, negotiation and coordination.
https://www.youtube.com/watch?v=erDHhGw_Tj0
https://www.youtube.com/watch?v=o1OG3kMFAYE
https://www.youtube.com/watch?v=GMVjZLg_jnU
results
+1.5M
Views generated
15
Collaborations
+2 years
Partnership
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL