Zendure: YouTube and Instagram influencer program
Nobody gets a solar battery from a spec sheet: you need to see it installed in someone's home. Lumera had renovation creators demo Zendure's solutions, then broadened reach with a dedicated lifestyle push.
challenge
Show a real installation
Renovation and DIY creators installing and using the systems in their own homes, in real conditions.
Build a lasting presence
Creators rebooked for several collaborations, to establish the brand rather than showing it once.
Go beyond the tech crowd
An Instagram activation for UNESCO's 80th anniversary, focused on everyday habits for a more energy-independent home.
approach
The program has 2 tiers: dedicated YouTube integrations with renovation and DIY creators rebooked across several waves, and an Instagram push with 8 lifestyle creators posting at the same time. Lumera handled sourcing, coordination and follow-up for all 28 collaborations, from long-form integrations to the group activation.
results
