https://vz-8385121c-dd4.b-cdn.net/799cd728-afdd-4c0a-8761-7cb02319191c/play_720p.mp4
Shokz: OpenDots KOC campaign
A headphone launch isn't won with one campaign, but over time. Lumera ran a KOC program for Shokz lasting nearly a year, in 2 waves, with tracked links for every creator activated.
sector
Audio & tech
period
2025-2026
creators
No items to display.
platforms
Instagram
challenge
Shokz specializes in bone conduction and open-ear headphones. With OpenDots, the brand was launching a new form factor and needed to win over lifestyle and sports audiences.
A launch like this rarely hinges on one spike in visibility. It needed repeated exposure, and a way to measure what each creator actually delivered.
01
Establish the OpenDots range
Introduce a new headphone form factor to lifestyle and sports audiences.
02
Track sales creator by creator
A unique promo code for each creator, to measure real performance rather than a rough estimate.
03
Stay in it for the long run
2 waves spread over nearly a year, rather than a one-off campaign that fades fast.
approach
73 paid collaborations with lifestyle and sports creators on Instagram, split into 2 waves. Several creators were rebooked from the first wave to the second. Lumera handled sourcing, negotiation, creator payments, creative direction and promo code tracking, wave after wave.
https://vz-8385121c-dd4.b-cdn.net/f88e8325-8256-406b-9127-338050fd42ca/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/4915a14c-ea9d-43ae-85b0-0d8e4ba7b78c/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/661a22a4-c86c-4bde-9db5-8c24c734f483/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/799cd728-afdd-4c0a-8761-7cb02319191c/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/451fb2b9-92c1-4ecc-8ac6-7b89cbe85c95/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/b9ebccfa-5383-4b29-b361-8163776ae549/play_720p.mp4
results
1.1M
Views generated
73
Collaborations
€10.48
Overall CPM
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