Typology: skincare influencer program
Minimalist skincare doesn't come across well in traditional ads. Lumera worked Typology into creators' daily routines, without changing the way they film.
sector
Beauty & personal care
period
2025-2026
creators
platforms
Instagram
YouTube
challenge
Typology is a French minimalist skincare brand with short, transparent ingredient lists. Its whole pitch is restraint, which traditional advertising naturally contradicts.
The better way in was everyday life: the routines creators already film, where a product is shown, not hyped.
01
Integrate, don't interrupt
Products placed in routine and everyday content, rather than dedicated ad segments.
02
Rebook the same creators
Collaborations renewed over several waves, so the product becomes part of the routine rather than a one-off mention.
03
Track conversions
Tracked links and exclusive offers for each creator, to see the real impact of every collaboration.
approach
6 collaborations with 4 creators on YouTube and Instagram, 2 of them rebooked for several waves. Lumera handled sourcing, creative direction and coordination, letting each creator keep her usual format instead of imposing a script.
https://www.youtube.com/watch?v=qVQstDCdoTY
https://www.youtube.com/watch?v=B6gbd8_PZS0
https://www.youtube.com/watch?v=M2ltVt0vaP0
results
6
Collaborations
4
Creators involved
2
Repeat creators
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL