https://vz-8385121c-dd4.b-cdn.net/4d89d23b-3a9a-418c-964c-9c91e19d0ba0/play_720p.mp4
MOVA: Benelux influencer campaign (V50 Ultra Complete)
A robot that promises to save you time is judged at home, not on a product page. Lumera put the V50 Ultra Complete in the homes of 6 Dutch creators.
sector
Smart home & robotics
period
2026
creators
platforms
Instagram
challenge
MOVA was expanding its V50 Ultra Complete robot vacuum and mop into the Benelux, with a simple promise: less time spent cleaning.
That kind of promise doesn't land on a product page. It proves itself in a real, lived-in home, on an ordinary day.
01
Speak to the local market
Dutch creators followed for their homes and everyday lives, instead of a campaign translated from another market.
02
Show the real benefit
Before-and-after shots and real-life scenarios, to show what the robot actually changes.
03
Track the traffic driven
A tracked link in bio, to tie reach to the traffic actually sent to the product pages.
approach
6 lifestyle, renovation and family creators made the V50 Ultra Complete part of their daily routine, each posting one Reel and one Story. Lumera handled local sourcing, creative briefs and posting coordination, while letting each creator keep her own voice.
https://vz-8385121c-dd4.b-cdn.net/a675191b-29b3-4e11-810d-eac998dc5a6e/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/f5313f4c-67e2-45c6-8178-95423a280c71/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/e10c3555-3de6-4d7f-9f8f-98160d9281cf/play_720p.mp4
results
454k
Views generated
6
Collaborations
€0.02
Cost per view
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