https://vz-8385121c-dd4.b-cdn.net/6b681ea0-2fc3-49bf-be8f-706b1e7caa87/play_360p.mp4
Holy: YouTube and Instagram influencer program
You don't pitch a drink, you make it part of the routine. Lumera placed Holy in the everyday lives of renovation and lifestyle creators, project after project.
sector
Food & beverage
period
2024-2026
creators
platforms
Instagram
YouTube
challenge
Holy sells sugar-free drinks: energy, hydration, iced tea and milkshakes. In this category, brand promises quickly blur together.
What does stand out is a creator drinking the same thing in every episode. So the goal wasn't a campaign, it was a consistent presence.
01
Become a credible alternative
Holy shown as the creators' go-to everyday drink, not a product reviewed once.
02
Keep coming back
Creators rebooked across several activations, so the habit shows on screen.
03
Track conversions
A unique promo code for each creator, to see exactly what every collaboration drives.
approach
33 collaborations with 23 creators over more than 2 years, combining YouTube integrations with renovation and DIY creators and Instagram content from lifestyle and family creators. Lumera handled sourcing, negotiation, coordination and promo code tracking.
https://www.youtube.com/watch?v=T1dPRSHRBhw
https://www.youtube.com/watch?v=oZNZZBfeIbw
https://vz-8385121c-dd4.b-cdn.net/6b681ea0-2fc3-49bf-be8f-706b1e7caa87/play_360p.mp4
https://vz-8385121c-dd4.b-cdn.net/4dd5ec48-6b5d-4520-a509-0f5dea5481b7/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/55eb1841-1d0d-4465-aca8-65368d41b355/play_720p.mp4
results
+1.5M
Views generated
33
Collaborations
+2 years
Partnership
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL