https://vz-8385121c-dd4.b-cdn.net/f41047a3-34f2-4567-a262-47d0f9f22ee6/play_720p.mp4
Jackery: YouTube and Instagram influencer program
A portable power station does very different jobs depending on who owns it. Lumera covers 2 distinct use cases for Jackery, home backup and life on the road, each with its own creators.
sector
Energy & solar
period
2025-2026
creators
platforms
Instagram
TikTok
YouTube
challenge
Jackery pioneered the portable power station, with 2 ranges aimed at different buyers: SolarVault for the home, Explorer for life on the move.
One message wouldn't have convinced either. The goal was to speak to each audience about its own use case, through creators who already live it.
01
Show setup and real use
Renovation and DIY creators for the home, tech and van life creators for life on the move.
02
Build a lasting presence
Creators rebooked for several collaborations, to establish the brand over time.
03
Reach different buyer profiles
Home, tech and van life: 3 different entry points to the same products.
approach
22 collaborations with 19 creators across YouTube, Instagram and TikTok. Long-form YouTube integrations handle the technical demos, while short-form vertical content covers life on the road. Lumera handled sourcing, matching each range to the right content niche, briefs and coordination.
https://www.youtube.com/watch?v=mh4T8qss3bM
https://www.youtube.com/watch?v=ukNItbSGKmo
https://www.youtube.com/watch?v=U1u8hw8iEbo
https://vz-8385121c-dd4.b-cdn.net/f41047a3-34f2-4567-a262-47d0f9f22ee6/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/887add46-3abb-4f8d-90e0-bb26110c3a1f/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/1df7a697-ddfb-4cdd-8350-93deac5fb269/play_720p.mp4
results
+800k
Views generated
22
Collaborations
+1 year
Partnership
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL