https://vz-8385121c-dd4.b-cdn.net/e47538fc-2455-4efb-9c65-0e23cd6077f1/play_720p.mp4
Dreame: European creator event (Château de Chantilly)
9 markets, one venue. Instead of running 9 separate campaigns, Dreame brought creators from all over Europe together at the Château de Chantilly.
sector
Smart home & robotics
period
2026
creators
No items to display.
platforms
Instagram
TikTok
challenge
Dreame was launching a new generation of smart home products and wanted a flagship moment that would resonate across several European markets at once.
One campaign per country would have scattered the message without creating a real moment. So we flipped it: one shared experience, which each creator then brought back to their own community.
01
Create a brand moment
A memorable, shareable experience on site, rather than a product presentation.
02
Go live everywhere at once
A simultaneous wave of content across several European markets, instead of a string of local announcements.
03
Build a community beyond the event
A community of creator ambassadors who stay connected to the brand long after the event.
approach
79 creators from 9 European countries experienced the event, then shared it in their own language and style on Instagram, TikTok and Facebook, around a common hashtag. Lumera ran the entire creator side: sourcing and vetting profiles market by market, invitations, contracts, travel and content guidance.
https://vz-8385121c-dd4.b-cdn.net/e793b5af-e0a1-4116-9a66-477566fd6303/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/4d6ca8c9-d458-4af0-a94f-0d7c80a4e236/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/11e61a72-d9e3-4dc1-9c1f-982fe051f410/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/e47538fc-2455-4efb-9c65-0e23cd6077f1/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/57b60f78-3638-41b0-a9d1-9a6452bfb17f/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/4fcf794e-dc24-4fe5-8db7-854741e98d64/play_720p.mp4
results
79
Creators involved
9
European countries
5
Content verticals
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL