https://vz-8385121c-dd4.b-cdn.net/fdf06166-06d8-48a2-bcba-14a7fb69f9de/play_720p.mp4
Emma Sleep: always-on influencer program
Mattresses sell on a handful of dates each year. Lumera times Emma's activations to those peaks, while keeping the brand visible in between.
sector
Home & bedding
period
2024-2026
creators
platforms
Instagram
TikTok
YouTube
challenge
Emma is one of Europe's leading mattress brands. In this category, most sales happen in a few windows: French Days, Black Friday, Valentine's Day and the seasonal sales.
The challenge was twofold: go big at the right moment, without going quiet the rest of the year.
01
Drive conversions at peak moments
Activations concentrated on key sales periods, with a unique promo code for each creator.
02
Stay visible between peaks
An always-on presence throughout the year, powered by a wide creator network.
03
Reach audiences from every angle
Varied formats and audiences, from lifestyle to home renovation and family.
approach
35 collaborations with 27 creators on Instagram, TikTok and YouTube over more than 2 years. Formats change with the moment: Stories and Reels for sales peaks, YouTube integrations for always-on visibility. Lumera handled sourcing, coordination and promo code tracking.
https://www.youtube.com/watch?v=JDtYD7zFxsY
https://www.youtube.com/watch?v=kJCd92kaC0Q
https://www.youtube.com/watch?v=DLSoIzfLopc
https://vz-8385121c-dd4.b-cdn.net/fdf06166-06d8-48a2-bcba-14a7fb69f9de/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/938ca1a1-6778-44bb-aaf2-ea943f017960/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/84bd0c45-5093-44c3-bf56-c2b1cf799c4c/play_720p.mp4
results
35
Collaborations
27
Creators involved
+2 years
Partnership
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL