https://vz-8385121c-dd4.b-cdn.net/5c3b4cc1-38b8-4bc8-8c1b-f11228f0d6a2/play_720p.mp4
Dreame: always-on multi-product influencer program
Dreame doesn't just sell robot vacuums anymore. As the range grows, Lumera gets creators to test each new category as it launches.
sector
Smart home & robotics
period
2025-2026
creators
platforms
Instagram
YouTube
challenge
Dreame made its name with robot vacuums, then expanded into much of the everyday home: washing machines, air purifiers, blenders, air fryers, air conditioners and fans.
Each category serves a different need, and so a different audience. Rather than one brand message, each product had to be shown in action, category by category.
01
Prove every category
Each new product shown in use in creators' everyday lives, not just announced.
02
Keep pace with launches
Activations spread across the year, timed to launches and key retail moments.
03
Build a loyal core of creators
The same creators brought back across several categories, for brand continuity.
approach
47 collaborations with 34 creators on Instagram and YouTube over just over a year, covering 7 product categories. Lumera handled sourcing, product-to-creator matching, briefs and coordination, bringing a core group of creators back from one category to the next.
https://vz-8385121c-dd4.b-cdn.net/d4b0a245-8b17-4da2-8463-18fb21d8a608/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/210ce36d-1556-4b55-a74d-a923429f7898/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/6bf3719d-4881-4587-9150-d182370bcf04/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/5c3b4cc1-38b8-4bc8-8c1b-f11228f0d6a2/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/f0cd5ffb-4712-4619-9700-8595dfa8ed4f/play_720p.mp4
https://vz-8385121c-dd4.b-cdn.net/7ea3597b-1788-45d4-bec3-0f997a9c013f/play_720p.mp4
results
47
Collaborations
34
Creators involved
7
Product categories
anthbot-youtube-instagram-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dji-multi-product-influencer-program-power-osmo-romo
Smart home & robotics
FR 🇫🇷
KOL
dreame-european-creator-event-chateau-de-chantilly
Smart home & robotics
BNL 🇧🇪
ES 🇪🇸
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
KOC
dreame-multi-market-micro-influencer-program-koc
Smart home & robotics
IT 🇮🇹
ES 🇪🇸
FR 🇫🇷
DE 🇩🇪
UK 🇬🇧
KOC
dreame-continuous-multi-product-influencer-program
Smart home & robotics
FR 🇫🇷
KOL
dreame-beauty-ugc-program-2026
Beauty & personal care
DE 🇩🇪
FR 🇫🇷
IT 🇮🇹
UK 🇬🇧
UGC
emma-sleep-continuous-influencer-program
Home & bedding
FR 🇫🇷
KOL
ezviz-creator-program-connected-home-security
Smart home & robotics
FR 🇫🇷
KOL
freedom24-long-term-influencer-partnership
Finance
FR 🇫🇷
KOL
holy-youtube-instagram-influencer-program
Food & beverage
FR 🇫🇷
KOL
holzkern-youtube-influencer-program
Fashion & accessories
FR 🇫🇷
KOL
jackery-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL
jow-creators-simplifying-everyday-groceries-and-meals
Food & beverage
FR 🇫🇷
KOL
lidl-parkside-everyday-products-influencer-program
Retail
FR 🇫🇷
KOL
mova-n1-s70-ultra-roller-micro-influencer-campaign
Smart home & robotics
FR 🇫🇷
KOC
mova-benelux-influencer-campaign-v50-ultra-complete
Smart home & robotics
BNL 🇧🇪
KOL
mova-ugc-program-2026
Smart home & robotics
DE 🇩🇪
FR 🇫🇷
UGC
casino-partouche-multi-venue-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
prison-island-national-micro-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
shokz-opendots-micro-influencer-campaign
Audio & tech
FR 🇫🇷
KOC
shokz-ugc-program-2025-2026
Audio & tech
DE 🇩🇪
ES 🇪🇸
FR 🇫🇷
UK 🇬🇧
UGC
shokz-youtube-instagram-influencer-program
Audio & tech
FR 🇫🇷
KOL
sunday-music-festival-multi-edition-influencer-campaign
Leisure & events
FR 🇫🇷
KOC
surfshark-incogni-youtube-tiktok-influencer-program
Cybersecurity
FR 🇫🇷
KOL
typology-skincare-influencer-program
Beauty & personal care
FR 🇫🇷
KOL
zendure-youtube-instagram-influencer-program
Energy & solar
FR 🇫🇷
KOL